Job Description
ASSOCIATE DIRECTOR, ANALYTICS & SEARCH
Job Summary
We’re seeking a strategic, data-driven
Associate Director of Analytics & Search to lead performance measurement, SEO, and paid search initiatives across healthcare and pharmaceutical brands. This role owns the full analytics lifecycle—from setting KPIs and building dashboards to translating insights into meaningful optimizations.
In addition to core responsibilities in digital analytics, this role leads both
organic and paid search strategy , ensuring our brand and content experiences are discoverable, relevant, and measurable across channels. You’ll collaborate with UX, content, media, and strategy teams to connect data with business outcomes—bringing together measurement, targeting, and AI-driven search innovation.
This is a high-impact role for someone passionate about applying data to solve complex marketing challenges—and shaping how we reach HCPs and patients in smarter, more personalized ways.
The Associate Director, Analytics & Search embodies Calcium+Company's core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities (Duties may include, but are not limited to the following)
Analytics Strategy and Execution - Develop measurement plans, KPIs, and tagging strategies aligned with brand goals and privacy standards.
- Lead analytics across web, CRM, and media platforms, delivering clear, actionable insights.
- Maintain dashboards and monthly reporting to support campaign optimization and performance tracking.
Search Optimization and AI-Enhanced Discovery - Own SEO strategy for HCP and patient websites, including audits, keyword research, and optimization.
- Stay current on AI-driven search trends (e.g., Google SGE) to inform organic strategy.
- Collaborate with UX and content teams to align messaging with search behavior and metadata requirements.
Paid Search Strategy and Performance - Support paid search campaigns across Google and Microsoft Ads, optimizing keyword strategy and audience targeting.
- Analyze paid performance and recommend testing and budget allocation strategies.
- Align messaging and landing page content to maximize ad relevance and ROI.
Cross-functional Collaboration and Client Leadership - Serve as analytics and search lead on key accounts, presenting insights and recommendations to clients.
- Work closely with Media, Creative, and MarTech teams to integrate performance data into omnichannel strategy.
- Mentor junior analysts and contribute to analytics innovation and automation efforts.
About Calcium+Company Calcium+Company is redefining what it means to be a modern health communications group.
Award-winning and innovation-driven , we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:
- Calcium (healthcare marketing)
- Amino (oncology marketing)
- Vitamin MD (medical communications)
- PRotein (public relations)
- Cobalt (commercial planning and market access)
Central to our success is our
Integrated Strategy Group , where brand, medical, and engagement strategies come together, powered by behavioral science and data analytics.
We’re proud of the work we do, but we’re just as proud of the
culture we’ve built . Calcium+Company was recently named one of
MM+M’s 2024 Best Places to Work , reflecting the authentic, supportive, and inspiring environment in which our team thrives.
Led by
CEO Judy Capano and
Group President Greg Lewis , we are a company where you can build extraordinary campaigns and
a nourishing career .
If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you. Benefits & Perks We Offer - 2 Days Onsite
- Paid annual vacation, personal and sick time off
- 11 Paid Company Holidays
- Paid Holiday Closure: Agency closed between Christmas and New Years
- Comprehensive health plans, including medical, dental, and vision
- Flexible spending accounts (Healthcare & Dependent)
- Competitive 401(k) investment with company match
- Life & AD&D Insurance
- Commuter Benefits
- Employee Referral Bonus Program
- Employee Assistance Program
- Telemedicine Services
- Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
- Summer Fridays
- Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives.
- Lunch Credit for In-Office Days
- Annual Employee Gatherings
& In-Office Events
This position follows a hybrid work model, requiring a minimum of two in-office days per week.
For U.S. Job Seekers, it is the policy of Calcium+Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
EOE/AA/M/D/V/F.
Job Tags
Holiday work, Full time, Summer work, Local area, Flexible hours, 2 days per week,