Job Description

Aratum is a global organization that focuses on the supply chain and logistics industry. Right now, it is an outdated industry still operating on Excel and paper. Even at Fortune 500 companies. This issue was really exacerbated through the pandemic, as many of you may understand with the lock downs, it was difficult for businesses to ship and transport goods to the locations they needed and keep track of them at the same time.

So after this period, we saw a big uptick in organizations that started to digitize. And this is how Aratum really started growing very quickly across the world. Currently, we support customers across over 25 countries. Focused on warehousing, shipping, trucking, couriers and carriers, retail and wholesale distribution and more recently healthcare. Aratum has become the backbone for a lot of these businesses as they transform themselves digitally.

The Role

Location: Remote (flexible hours)

About Us:

Fynlo is a platform providing essential accounting tools tailored for freelancers, micro, and small business owners. Our mission is to simplify financial management and empower small business owners with the tools they need to succeed.

Job Purpose:

As a Growth Hacker/Marketing Specialist, you will be responsible for identifying and implementing innovative marketing strategies aimed at rapidly scaling our customer acquisition, engagement, and retention efforts. You will leverage data-driven insights, experiment with various channels, and optimize our marketing processes to achieve exponential growth.

Key Responsibilities:

• Design and run marketing campaigns to attract and retain customers.
• Test and optimize marketing strategies using data and analytics.
• Analyze user behavior and campaign results to improve performance.
• Collaborate with product and sales teams to align marketing strategies with business goals.
• Stay up-to-date with marketing trends and growth strategies.
• Manage paid advertising campaigns on platforms like Google and social media.
• Report on key performance metrics and share insights with the team.

Ideal Profile

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience (1-2+ years) in digital marketing, growth hacking, or a similar role. Fresh Graduate are welcome to apply.
• Strong understanding of digital marketing channels (SEO, SEM, email marketing, content marketing, social media, etc.).
• Expertise in growth hacking strategies and tactics.
• Proficient in web analytics tools (Google Analytics, Mixpanel, etc.).
• Strong knowledge of A/B testing, conversion optimization, and user acquisition strategies.
• Ability to analyze data, develop insights, and take action based on findings.
• Excellent problem-solving, communication, and project management skills.

Preferred Skills:

• Experience with marketing automation tools.
• Knowledge of A/B testing and conversion optimization.
• Copywriting or content creation skills.

What's on Offer?

• Work alongside & learn from best in class talent
• Flexible working options
• Fantastic work culture

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